When you're an older woman, having the right eyeshadow can make a world of difference in how you look and feel. The wrong shade or style can be aging and harsh, while the perfect one brightens your face in all the right ways. But choosing the best eye makeup for mature skin can seem overwhelming - there are so many different options available.
To help simplify your search, we’ve rounded up our five favorite eyeshadows specifically designed with an older woman's needs in mind. Read on to learn what they are and why they work so well for deepening color around your eyes while creating a subtle yet stunning daytime look that transitions perfectly into evening.
We take the guesswork out of finding the best products. Each product was individually selected by our editors. Some may have been sent as samples for us to try out for ourselves and some we combed through thousands of reviews to find, but all opinions in this article are our own.
P.S. LindsaysReviews may collect a share of sales or other compensation from the links on this page if you decide to buy something at no extra cost to you (that's how we stay in business and keep bringing you the best finds to save you time).
How We Chose The Best Eyeshadow For Older Women
When we set out to select the best eyeshadows for older women, we wanted to make sure that all of our picks were specifically designed with mature skin in mind. We looked at a variety of factors including ease of application, long-lasting hold, and subtle yet effective color payoff.
We also wanted to make sure that our selections were suitable for all skin tones, so you can be confident in finding a shade that works perfect for you. In addition, we read through hundreds of reviews from real customers who had tried the eyeshadows we were considering. After carefully assessing all of these criteria, we chose our top five favorite eyeshadows for older women.
Demure Mineral Make Up
Why It's Our Top Pick
Demure Mineral Make Up is our top pick for the best eyeshadow for older women because it offers a range of subtle and natural shades that are easy to apply and provide long-lasting hold. The lightweight formula won't feel heavy or cakey, so you can rest assured it won't sink into wrinkles or fine lines. Additionally, it's made of all-natural minerals and is free of chemicals and other skin irritants, so you can use it with confidence knowing it won't cause any harm to your skin.
In addition, the natural minerals in this eyeshadow are great for all skin types, including sensitive and mature skin. Plus, you can always count on Demure's 30-day money back guarantee if you're not happy with your purchase.
All The Details
Introducing Demure Mineral Makeup Eye Shadow: the perfect eye makeup for mature women who want to look and feel their best. This all-natural loose powder eyeshadow features a beautiful, subtle shade of dusty rose that adds just the right amount of color to your eyes without looking too harsh or too bright. The finely milled minerals are lightweight but highly pigmented and easy to apply, allowing you to create a natural look with just one or two layers.
Designed specifically for mature skin, Demure's Mineral Eye Shadow is free of harmful chemicals and preservatives like talc and rice, while being water-resistant so it’ll stay in place all day long. This eyeshadow is also great for all skin types, including those with sensitive or oily skin.
Stila Suede Shade Matte
Why It's Our Top Pick
Stila's Suede Shade Matte Liquid Eye Shadow is a great choice for mature skin. It has a smooth, creamy texture that evenly covers your lids without smudging or creasing. The neutral and bold shades are perfect for enhancing your eyes while still looking natural. The high pigment of the matte finish means you won't need an eyeshadow primer or base, making it easy to apply and blend in perfectly.
The highly pigmented formula lasts all day long and the mauve shade gives a subtle, natural-looking depth to eyes. Plus, it doesn’t require an eyeshadow primer or base for long-lasting wear. A winner for older women.
All The Details
Introducing stila Suede Shade Matte Liquid Eye Shadow, the perfect eyeshadow for mature skin. This multi-dimensional matte cream eyeshadow comes in neutral and bold shades that provide long lasting color with no need for an eyeshadow primer or base. The high pigment formula offers full coverage without being harsh on your delicate skin. Stila Suede Shade Matte Liquid Eye Shadow offers a light, glossy finish that brings out the best in your eyes and adds dimension for a subtle yet striking look.
The easy to apply cream formula is infused with nourishing ingredients like avocado oil and coconut extract which help keep delicate skin hydrated and protected from environmental stressors.
Crème Eyeshadow by Revlon
Why It's Our Top Pick
This Crème Eyeshadow by Revlon is a great choice for older women because it has long lasting wear, lasts up to 24 hours, comes in 18 beautiful shades, and has both matte and shimmer finishes. It also features an easy-to-blend creamy formula that won't look harsh or aging on mature skin and has a built-in shadow brush in the cap for easy application.
It also has a product benefit of smoothing and brightening, making it ideal for deepening color around eyes while creating a subtle look. Plus, with its waterproof formula you won't have to worry about your makeup fading throughout the day. All in all, this is one of our top picks for the best eyeshadow for older women.
All The Details
For older women looking to add some color and definition to their eyes, the Revlon ColorStay24 Hour Eye Makeup Creamy Pigmented in Blendable Matte & Shimmer Finishes in Licorice is an excellent choice. This highly pigmented eye shadow provides long-lasting coverage that won’t budge for up to 24 hours.
The waterproof formula comes in a range of 18 beautiful shades, from taupe to pink and green to blue, including the classic Licorice shade for those looking for subtle definition. Its easy-to-blend, creamy texture ensures smooth application on your entire lid or around the lash line for a bold liner look. The built-in eye shadow brush in the cap makes every application effortless.
L'Oreal Paris Colour Riche Monos Eyeshadow
L'Oreal Paris Colour Riche Monos Eyeshadow
Why It's Our Top Pick
The L'Oreal Paris Colour Riche Monos Eyeshadow is our top pick for older women because it provides a soft and velvety texture that is comfortable to wear all day. The gel-to-powder technology ensures smooth application, and the 20 colors provide an opportunity for vibrant self-expression. The high pigment eyeshadows are easy to apply and stay put all day. To get the best look, try using multiple colors together for a unique effect.
This eyeshadow is perfect for older women who want to deepen the color around their eyes without being too harsh. So if you're looking for a high quality eyeshadow specifically designed with an older woman's needs in mind, the L'Oreal Paris Colour Riche Monos Eyeshadow is a great choice.
All The Details
L'Oreal Paris Colour Riche Monos Eyeshadow is a must-have eyeshadow for any mature woman. This beautiful matte chill shade is perfect for creating subtle yet deep color around the eyes, and provides an elegant look that will last all day. The gel to powder technology makes application easy and smooth, while the soft velvet texture feels lightweight and comfortable.
This high pigment eyeshadow was inspired by makeup artists from around the world, making it perfect for any older woman who is looking to express her vibrant self. Choose from 20 colors ranging from matte to shimmery eyeshadow finishes to create your own unique eye look with this amazing product.
Lauren Brooke Cosmetiques Cream
Why It's Our Top Pick
This eyeshadow has a natural, organic creme formula that goes on silky smooth and blends easily. Its rich pigments create an opulent color that deepens the eye area without looking harsh. It’s also packed with powerful natural vitamins and minerals that nourish and revitalize the skin while protecting it.
Plus, you can feel good knowing that it’s certified cruelty-free by both Leaping Bunny and PETA's Beauty Without Bunnies programs. If you're looking for a safe yet effective eyeshadow to enhance your look, the Lauren Brooke Cosmetiques Cream Matte Natural Eyeshadow is a great option.
All The Details
This organic eye makeup is specifically designed for mature skin, and perfect for anyone looking for a subtle look that won’t smudge or crease. The Plum Fairy (Matte) shade offers deep color with a natural finish so you can create a beautiful, polished look that lasts all day. This eyeshadow is formulated with 100% Natural Vitamins, Minerals & Pigments blended in a 99.7% Certified Organic Botanical Base for extra nourishment and moisture.
The powerful natural vitamins and minerals, such as shea butter, rosehip, vitamin E and jojoba oil help protect your skin while providing a long-lasting finish. Plus, this product is cruelty-free and certified by both the Leaping Bunny and PETA's Beauty Without Bunnies programs.
Best Eyeshadow For Older Women FAQs
Why is eyeshadow important for an older woman?
Eyeshadow can be used to enhance the appearance of older skin in numerous ways. It can help define and shape the area around your eyes, brightening up sagging or sunken features and providing a youthful radiance. Eyeshadow can also be used to draw attention away from wrinkles.
Is there a special type of eyeshadow for older women?
Yes, there are certain types of eyeshadows specifically created to work with mature skin. While the shades may vary from person to person, these products generally offer softer color and more subtle shimmer that is easier on aging skin than harsher pigments often found in other formulas.
What type of eyeshadow is best for aging eyes?
The best eyeshadow for aging eyes is one with a creamy, buildable texture that won't crease or cake up. Look for shadows in deep, neutral shades like browns and greys, so they have less of a chance of looking harsh when applied to the delicate skin around your eye area.
How do you apply eyeshadow to aging eyes?
When applying eyeshadow to aging eyes, use a brush with soft bristles and apply in short feathery strokes. Start at the lash line, working your way up and outwards towards the brow bone. Make sure to blend together any harsh lines for a more natural finish.
What color eyeshadow should an older woman wear?
When choosing eyeshadow for an older woman, it’s best to opt for shades that are softer and more neutral than bright hues. Deep brown shades give a natural look while light pinks and peaches can provide a bit of warmth. Subdued blues and greens are also flattering on mature skin tones.
How can I brighten my older eyes?
Using an eyeshadow primer or base can help brighten older eyes. This will create a smooth, even canvas for your eye makeup and allow the product to last longer. You can also use shimmery eyeshadows in light shades to add highlights around the eyes and give them more of a sparkle.
Can an older woman wear eyeshadow?
Absolutely! With the right product and application technique, any woman – no matter her age – can wear eyeshadow. Just be sure to select an eye makeup that is specifically designed for mature skin, as this will give you the best results.
Why should I choose the best eye makeup for mature skin?
Choosing the right eyeshadow is important to ensure that you get the look you’re after without exacerbating wrinkles or other signs of aging. High-quality products designed specifically for mature skin will help provide a youthful, radiant glow and keep your eyes looking bright and beautiful.
How often should I change my eyeshadow?
How often you need to change your eyeshadow depends on the type of product you’re using. If you’re wearing a cream or powder-based formula, it is recommended that you replace it every 3-4 months. For liquid or gel formulas, change every 6-8 weeks.
Is there any tips for selecting eyeshadow for older women?
Yes! When picking eyeshadow for an older woman, look for shades that are soft and flattering on your skin tone. Avoid bright or sparkly shades as they can draw attention to wrinkles and other signs of aging. Instead, opt for neutral colors that will enhance your features without drawing too much attention. Also, make sure to use a good base or primer to help keep the shadow in place and last longer. Finally, pay attention to how you apply it – using small, feathery strokes with a soft brush is ideal for mature skin.
Best Eyeshadow For Older Women
As we have seen, choosing the best eyeshadow for older women can be a great way to instantly help you look younger and fresher. It is important to choose colors that look natural against your skin tone and that your makeup reflects your age without making you too young or too old. Neutral eyeshadows are always a great choice as they can provide subtle shades that easily transition from day to night.
We really appreciate you taking the time to read through our top five recommended picks of the best eyeshadow for older women. No matter which option you choose, remember that makeup complements self-expression and should always be fun!
For more of our favorites for keeping your skin looking young and vibrant, check out these articles.
Lindsay Sewell
Lindsay Sewell
Lindsay Sewell
Lindsay Sewell
Lindsay Sewell
Lindsay Sewell
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